Chris Cantell Discusses Search Maps, Google Earth, SigEx Telecom, Christopher Cantell, Frederic Artru: Microsoft Live Search Maps vs. Google Earth
by Ana Maria Ciobanu
Have you always wanted to visit New York City, but never had the chance to make it happen? Have you lived in the city for years, but still struggle to find your way around? Microsoft Corp. is making it easy to find the city landmarks, people and businesses that are important to you -- giving you a sense of what it's like to really be there -- with the launch of New York City in 3-D.Microsoft, Google, Yahoo and other search engine providers have been busy improving their local search services because they have become very popular with users and advertisers alike.Unlike searches conducted on a general Web search engine, which can stem from a variety of intentions, those performed on local search sites tend to be motivated by a desire to shop, which is very attractive for advertisers.Meanwhile, users have found that these local search engines act like phone directories on steroids, providing not only basic information like phones and addresses, but also customer reviews, driving directions, and maps.Microsoft will integrate ads into these 3D models in a way it considers organic, by displaying them on virtual billboards the users will encounter as they zip around the cities.Like other local search sites, Live Search lets users find business listings, places them on maps, offers driving directions and displays real-time traffic information.Google's Google Earth offers a similar experience, but it isn't browser-based. Instead, Google Earth is an application that has to be downloaded to a PC and that has its own user interface. Google's local search service also offers maps but it doesn't replicate the immersive and interactive experience offered by Google Earth.Google Earth is a downloadable Windows desktop application that links information from the Google Local service to satellite images from Keyhole.You can use your mouse to spin the virtual globe in any direction, or you can enter a place name, an address, or even a description ("best hotel in Manhattan") in the search box under the 'Fly To' tab to zoom like a superhero to that location. The type of info displayed varies depending on which Layers options you choose (you can pinpoint hotels, parks, or even census data, for example).This eye-popping experience may seem like a novelty right now, because currently most uses of online maps are tied to displaying driving routes along with directions. However, very soon, people will use online maps as starting points for discovering information, and then graphical richness and interactivity will go from being simply cool to being useful and mainstream.
| by Ana Maria Ciobanu for SigEx Telecom (http://sigex.com) |
SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.
These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.
Edited by: Maria Zitnanska
Labels: CantellTV, Chris Cantell, Christopher Cantell, digital broadcasting, Frederic Artru, Google Earth, Microsoft, search maps, SigEx Foundry, SigEx Telecom