PS3 will be around for ten years by Ana Maria Ciobanu

Bad publicity is publicity. These months Sony understands this saying the best. They are forced to give interviews everywhere and explain why PS3 is so expensive, why it is better than the other gaming consoles. I reckon they're pretty much enjoying the cone of attention and even though Xbox and Nintendo are way ahead of them when it comes to sales they act like they have nothing to worry about and like their product has a very good price for what it offers. I'm beginning to buy their strategy because it suddenly makes sense, if its true. I used to laugh when I heard Sony "supports the next generation" and I thought "It means that the next generation will be way richer and will afford your PS3". But if you think about it, Sony has a point. They say why should we support this generation's technology and use DVD when we can prepare for the future needs of our clients and introduce next generation technology right now with Blu-Ray. If you look at it even closer, you will see PlayStation 2 has ruled and still rules in many ways and that it took about seven years till the next console showed up:PS3. PS3 is designed to last about ten years on the market and it is true when you think of something this much in advance you have to fill the gap with advanced technology. I'm glad I can understand what they're doing now but they still need a very good image strategy to last on the market because even though their PS3 is bound to last ten years, technology around it won't stop evolving and who knows what game console will appear on the market in two years, one year, or even tomorrow at a very low cost..

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

So mush fuss over nothing by Claudia Sonea

When you don't have anything to do and you just want to advertise your business just stir a storm in a glace of water. That is the way Cisco Systems do it. The board keeps talking about the strategy they have to promote both the brand Cisco and the new acquired Linksys, a Wi-Fi hardware for home offices and small businesses producer. President and CEO John Chambers made a statement from which everyone concluded that Linksys brand will retire and will be folded into Cisco brand. Later on Karen Sohl, media relations officer, on July 30 released another statement of Chambers in which all the misunderstandings from the first statement were explained. In fact no one ever thought about taking off the market a brand so famous like Linksys and there is no financial reason to do such thing. Both brands will continue to function separately until a merge will prove to be more efficient. In my opinion it is just another way of making free commercial to their brands. Until recently I haven't even more than the name Cisco Systems and Linksys is something totally new for me. If they wanted to merge or not it is no interest to us or at least not that much interest, only for those in North America it is because there it is number one brand. But because of the media that made such a big fuss over nothing, I am now aware of everything. Stay connected and trust nothing that you can't verify on your own. Enjoy!

related story: http://www.pcmag.com/article2/0,1895,2164422,00.asp

by Claudia Sonea for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models