Chris Cantell Discusses Flash Lite, Sigex Telecom: Adobe Flash Lite by Ioana Madalina Tantareanu

Flash Lite is a technology specifically developed for mobile phones and other consumer electronic devices. It is based on Adobe's Flash technology, which makes websites livelier. Contrary to traditional mobile programming languages such as Java ME and C++, Flash Lite application development starts with the content, rather than coding. Although Flash Lite developers do write code to get applications to behave correctly, the graphical approach broadens the potential mobile developer population to include graphical designers and visually oriented people. Adobe is working with global operators, content aggregators and handset manufacturers, including Nokia, NTT DoCoMo and Verizon Wireless to provide a clear path for developers to monetize their Flash Lite applications. For example, the company is helping developers gain Flash Lite content development skills at Adobe and authorized training centers in Europe, the United States and Asia. Similarly, the Adobe Mobile Developer Program offers a range of online technical resources from content development kits and sample codes to early notifications about Adobe mobile products. "By using Flash Lite for our Shockwave Minis mobile game service, we're able to offer a unique selection of Flash Lite games to millions of Verizon Wireless customers in the United States," said Dave Williams, senior vice president and general manager of Shockwave and AddictingGames, a MTV Networks Company. "Flash Lite has allowed us to launch several new games each month because our development time is much faster when compared to developing similar games with other technologies." "As one of the largest Flash based games publishers for global operators like Orange Group, Mobitween was fast to realize the fundamental shift Adobe introduced by bringing Flash to mobile entertainment," said Philippe Chassany CEO of Mobitween. "As our mobile technology of choice, Flash Lite enables us and our partner developers to truly create rich and interactive games and applications at unprecedented speed and reduced cost."

by Ioana Madalina Tantareanu for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.


Edited by: Maria Zitnanska